For most of the industrial era, companies have predominantly asked themselves how to use the resources available to them more efficiently — in other words, how do we produce basically the same kinds of goods and services only faster, better and cheaper? But in today’s value-based economy, companies increasingly need to ask themselves how to use the resources available to them more innovatively — “How do we leverage existing skills and assets in different ways, different contexts or different combinations, in order to create new opportunities for value creation and growth?”