All in Success
To many of us, success is a mysterious thing. Is it the result of favorable conditions over which we have no real control? Does it come down to knowing the right people, or having the right timing? No, no and no. In fact, success is about having a positive attitude.
When someone talks about a meeting they’ve attended, or recounts a conversation they’ve had, they’ll often say something like, “At that point, I stopped talking for a moment. It was good to catch my breath and rest for a bit.” It’s an interesting comment, because it creates the impression that talking involves more effort than listening.
Defining your competence and how you are going to differentiate your company is the single most important strategic decision you will make. Why is a customer going to do business with you versus one of your competitors?
The way you position your company, communicate to various audiences and brand your organization fall into the category of storytelling. Storytelling is more than slick marketing. Certainly ads can tell great stories, but you should use storytelling in a more profound way
Study any supremely successful organization or individual, from Nike to 3M or from Madonna to Tom Hanks, and you’ll encounter a consistent theme: an ethos of reinvention whose principles embody the disruptive mindset. Here are eight of the most important principles of that reinvention ethos
