All in Leadership

How Does The World See You?

You want your messages to connect, or to educate, or to inform or to inspire. No matter what your message is about, each one of your messages has an intended purpose. Each time you communicate, you want people to listen and remember that message, and to positively anticipate your future messages. You want them to take action, change a behavior or be inspired.

To fail forward, you have to distance yourself from emotions. You’re only human—you will feel emotions first—but you need to react strategically, not emotionally. Feel your emotions, move beyond them, and start using logic instead of feeling.

Why do some projects deliver under budget and ahead of schedule, while others cost more and take longer than expected? More important, which products work better: the quick and thrifty or the slow and expensive? In a story-filled blend of quirky pop culture and practical engineering insight, Dan Ward’s F.I.R.E. answers those questions and more.